April 15th, 2010 archives

April 15, 2010 by Patti

The 3rd SM: Enterprise SM

The use of social media in the enterprise is, of course the playing field articulated by Andrew McAfee as Enterprise 2.0, first in his seminal article and then in his great book.  He nicely captured the adoption of web 2.0 tools within the bounds of organizations. I think of the trajectory from the introduction of [...]