May 10th, 2011 archives

May 10, 2011 by Patti

Co-Creation — because the knowledge is in the network

I heard a great talk this morning by Francis Gouillart, who along with Venkat Ramaswamy, authored The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits. I’ve been hearing the term “co-creation” in a number of contexts, so it was really good to get a real feel for what’s been happening [...]