April 2010 archives

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April 17, 2010 by Patti

The Fourth SM: Personal SM

Social SM, Customer SM, Enterprise SM, and now the fourth (but not last!) SM: Personal SM. I think of personal SM as the collection of technologies and practices (note these are still entwined) support the development of personal intellectual and social capital. Social media supports: Finding and making connections, for example with LinkedIn. You can [...]

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April 15, 2010 by Patti

The 3rd SM: Enterprise SM

The use of social media in the enterprise is, of course the playing field articulated by Andrew McAfee as Enterprise 2.0, first in his seminal article and then in his great book.  He nicely captured the adoption of web 2.0 tools within the bounds of organizations. I think of the trajectory from the introduction of [...]

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April 8, 2010 by Patti

The Second SM: Customer SM

Two years ago, I was invited to deliver a keynote about net work at a conference called “Community 2.0.” Immersed as I have been for almost two decades in the work of communities of practice and networks, I expected to hear from and meet practitioners like myself. Instead, this conference was one of the first [...]